Serious Insights
Thought leadership grounded in real leadership
Serious Insights is a boutique analyst firm dedicated to helping our customers navigate change effectively. Our clients ask us to help them rethink strategy, challenge assumptions about products and services, and discover new ways to learn from customers.
We stay close to technology by evaluating the most innovative, useful, and well-made hardware and software. We also contribute our own perspectives on industry news and emerging ideas.
Our Principal Analyst, Daniel W. Rasmus, a respected analyst with over 30 years of industry experience, leads Serious Insights’ research, reviews, and consulting engagements.
Provocative
Keynotes ↗
Ask Dan to challenge, enthuse and inspire attendees at your next corporate meeting or global event.
Insightful
Reviews ↗
Let Dan’s hands-on reviews guide your business and personal technology buying decisions.
Strategy &
Scenarios ↗
Leverage Dan’s deep experience in scenario planning to challenge assumptions and navigate uncertainty.
Critical Insights with Practical Applications
Click here to see all the latest research
Recent and Upcoming Events
KMWorld 2024 – Enterprise AI World
Futurist in Residence. Serious Insights is a media sponsor. More on presentations soon.
See the sidebar on any post for a discount code.
CES
Meet with Dan at CES. He will be attending ShowStoppers, Pepcom, and Unveiled, as well as taking briefings and touring the floor. Stay tuned for a link to our CES 2025 coverage.
The Human Code
Dan is a guest on Don Finley’s The Human Code podcast. Dan talks about The Serendipity Economy. His previous THC podcast on scenario planning and thinking about the future can be found here, or listen to the THC podcast on Apple Podcasts, Spotify, or the podcast platform of your choice.
Worktech Seattle
Scenarios for the future of work and the role AI could play in each future.
San Diego Comic-Con
Friday, July 26, 2024 8:00 pm – 9:00 pm PDT
Dr. Erin Macdonald (advisor, Star Trek), Dr. Hakeem M Oluseyi (How the Universe Works, astrophysicist at GMU and Princeton), Dr. Morgan L. Cable (co-deputy PI Planetary Instrument for X-Ray Lithochemistry, NASA JPL), Dr. James T. Keane (planetary scientist, NASA JPL), Dr. Tiffany Kataria (research scientist, NASA JPL), Max Fagin (pilot engineer, NASA Artemis lander), and Daniel W. Rasmus (Listening to the Future, University of Washington) will answer fans’ deepest questions about the science behind science fiction, such as: Will generative AI become sentient? Do I exist in a multiverse? Can I stay young in orbit around a black hole? Where does the Hulk’s mass come from? Can I dogfight in space? Alyssa Rasmus (SeriousPop.Tech) moderates.
Client Testimonials
Dan excels in strategic design and the ability to synthesize internal and external factors into meaningful scenarios and recommendations. He is an exceptional speaker who is able to take an audience beyond the familiar and guide them into a future state view of the world that is relevant to them.
Rana Stanfill-Hobbs
Director of Insights at UKG (Ultimate Kronos Group)
… Every time the higher ed landscape changes, I say to myself, “Yup, that was in Dan’s possible futures.” That was the most useful exercise I’ve ever participated in at BC. Kinda think it changed my perspective as far as professional presentations go: I’ve been watching the future unfold ever since..
Robin Jeffers
Institutional Effectiveness & Outcomes Assessment, Bellevue College
…Dan has helped my team better execute in a global marketplace by understanding and contextualizing the confusing trends in our world (worldwide political and governmental industry).
Matt Miszewski
Vice President, Salesforce
Content Partner
Media Partner
Our Latest News & Reviews
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For more reviews, click here.
Daniel W. Rasmus
Analysis, Reviews and Commentary have Appeared in…
- AI Expert
- Astronomy
- Business Partner Magazine
- Boing Boing
- Byte
- CIO and CIO.com
- Chief Learning Officer
- Computers In Libraries
- Crosscut
- Distributed Object Computing (columnist)
- FastCompany.com
- Geekwire.com
- Government ELearning!
- HBR.com
- InformationWeek
- Innovate (Fischler School of Education and Human Services, Nova Southeastern University)
- Insurance
- Intelligent Enterprise
- Intelligent Systems
- iPhoneLife (columnist)
- Knowledge Management Review
- MACazine
- MacGuide
- MacTech Quarterly
- MacToday
- MacUser
- MacWeek
- MacWorld
- Manufacturing Systems (editor)
- Mondo 2000
- NASA ASK
- Object Magazine (columnist)
- P&IM Review (columnist)
- PC AI (columnist & editor)
- PC Magazine
- PCWeek/eWEEK
- Pen Computing
- People Matters
- PopMatters
- Pund-IT
- Sales and Service Excellence
- Startups Magazine
- Strategy+Business
- Talent Management
- The African Business Review
- The Office
- University Business
- UNIX Review
- Wired
- Workstation News
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