Celebrity Insights: Star Trek’s Chase Masterson: Leadership Lessons from a Dabo Girl What can we learn about leadership from a Dabo girl? Well, a lot as it turns out. I had the pleasure of hanging out with several Star Trek celebrities over the course of a recent Seattle convention weekend. I was particularly struck by Chase Masterson — Star Trek Deep Space Nine’s Leeta, the … [Read more...] about Celebrity Insights: Star Trek’s Chase Masterson: Leadership Lessons from a Dabo Girl
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Celebrity Insights: Tyler Oakley’s Take on Personal Branding for the Rest Of Us
If you are young and spend your time on YouTube, or if you track the world of pop culture through Twitter, you probably know Tyler Oakley. If your YouTube experience is limited to talking dog videos, expand your horizons, and go find Tyler Oakley. Tyler has something to teach you about personal branding, and more importantly, about community engagement, dialog and passion, … [Read more...] about Celebrity Insights: Tyler Oakley’s Take on Personal Branding for the Rest Of Us
An Interview with SCOTTeVEST’s Scott Jordan, the Pocket Man
My introduction to Scott Jordan. I was an analyst at the Giga Information Group, it was 1990 something and I was collecting "toys" for a conference. I contacted a start-up called SCOTTeVEST and I talked to Scott, told him about my presentation and he sent me a jacket. I have been wearing a SCOTTeVEST of some sort since then. I had the opportunity to talk with Scott … [Read more...] about An Interview with SCOTTeVEST’s Scott Jordan, the Pocket Man
An Interview with OWC CEO Larry O’Connor on Innovation and Customer Centricity
An Interview with OWC CEO Larry O’Connor on Innovation and Customer Centricity I recently had the pleasure of hopping on a video conference with OWC CEO and Founder, Larry O’Connor. The following is a transcript of our conversation about innovation, the history of computing, and the power of the customer. This interview has been edited for clarity. Daniel W. Rasmus … [Read more...] about An Interview with OWC CEO Larry O’Connor on Innovation and Customer Centricity
What Can Marketers Learn from the Comic-Con Exclusives Strategy?
Inside Comic-Con Exclusives What Can Marketers Learn from the Comic-Con Exclusives Strategy? A lot if you want to increase the worthiness of your product by making it look scarce. Exclusives are a big deal at Comic-Cons (I covered the exclusives process in GeekWire last year. See Exclusive! The inside story of Comic-Con’s most coveted collectibles). Today I received my … [Read more...] about What Can Marketers Learn from the Comic-Con Exclusives Strategy?