The need for strategic plan marketing If a strategic plan is to be inclusive in its development, then the idea of a strategic plan and the particular instance within any given organization needs to include a marketing program and a communication plan. Keep your organization on track by communicating how you think about the future, and the future you think about. 6 … [Read more...] about Checklist: 6 Essential Internal Strategic Plan Marketing Tasks to Get Right
America’s Promise: Improving College Graduation Rates
Improving College Graduation Rates Improving College Graduation Rates...I applaud the Obama administration and its efforts to improve graduation rates within the nation’s schools. Like many other plans that come out of Washington D.C., it isn’t the right program for local schools or individual students. What is needed are not new Federal mandates, but local engagement and a … [Read more...] about America’s Promise: Improving College Graduation Rates
Internet Search Futures: Lessons from The Pursuit of Dominance
Internet Search Futures: Lessons from The Pursuit of Dominance This strategic lesson comes from a strategy that by its very size precludes serious consideration of alternatives. Firms that don’t have the vision to challenge their own assumptions will falter. The big search firms hold strategic positions tied too closely to their own success. More importantly, to each other’s … [Read more...] about Internet Search Futures: Lessons from The Pursuit of Dominance
Strategy: Rethinking Competition
Strategy: Rethinking Competition Rethinking competition...We all know who the competition is. Well, we really don’t. Or at least we don’t all agree even when setting the context. I often run an exercise where members of a board are asked to write down their firm's top 5 competitors. The top 5 competitors exercise often returns a list of eight or twelve because most … [Read more...] about Strategy: Rethinking Competition
Disneyland Resort Strategy: Strategic Misadventures in Experience Design
Disneyland Resort Strategy: What Went Wrong with California Adventure Disneyland Resort and Strategic Misadventures...Disneyland, or the Disneyland Resort as it is now called, is going through yet another transformation. An Orange Coast article (California [Mis}adventure) outlines the strategic missteps Disney has taken over the years with its “second gate” designed to keep … [Read more...] about Disneyland Resort Strategy: Strategic Misadventures in Experience Design