The future of generative aI: early challenges for IT, and opportunities I recently attended the annual scenario planning session for friend and colleague Rob Salkowitz’s 'Future of Marketing' class in the Communications Leadership program at the University of Washington. We introduced his students to scenario planning and asked them to think about how the … [Read more...] about What IT Can Learn About the Future of Generative AI from Future of Marketing Scenarios: Challenges and Opportunities
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4 Future of Marketing Scenarios from the University of Washington ‘Future of Marketing’ class. Overlord or Partner? Learn How AI Wins and What Clips its Wings.
Future of Marketing Scenarios An overview of Scenario Planning Scenario planning employs an outside-in view of the future. It purposefully creates context by specifying futures that embody the key topic without being beholden to it. The process encourages people to identify uncertainties that will be critical to the future of a topic, not within the domain, but across the … [Read more...] about 4 Future of Marketing Scenarios from the University of Washington ‘Future of Marketing’ class. Overlord or Partner? Learn How AI Wins and What Clips its Wings.
AI and Context: Why Training AI with So Much Knowledge Leaves it Unable to Understand Context
Machine learning training sets focus on precise aspects of a domain. A machine learning algorithm trained on the identification of cancer cells does that job with accuracy and precision. The algorithm has seen so many cases that its ability to identify the next case proves uncanny to those unfamiliar with the underlying technology. Those who do understand the model are not … [Read more...] about AI and Context: Why Training AI with So Much Knowledge Leaves it Unable to Understand Context
Co-Existing with the ChatGPT: Standing Up to AI’s Attack on Writing and Art
Writing in a world with ChatGPT Several jobs and their associated skills face existential threats from automation. Conventional wisdom, and assertions from inventors, almost always focus on automating activities that detract from the human experience by removing physical burdens or eliminating mind-numbing tedium. Automation frees humans, it is argued; it unleashes them from … [Read more...] about Co-Existing with the ChatGPT: Standing Up to AI’s Attack on Writing and Art
Naivete and the Fight Against Facial Recognition
The fight against facial recognition and its reflection of systemic racism in algorithms and the training data sets fails to see the context for why the technology will likely continue to be developed. The bigger issue isn't facial recognition but the "fake it till you make it" culture of software development that ships tools that aren't ready, to markets that don't know how to … [Read more...] about Naivete and the Fight Against Facial Recognition
