Thought Leadership's Golden Rules Thought leadership isn't just for individuals. In the Serious Insights guide "Thought Leaderhip's Golden Rules," you will learn how to use thought leadership to shape people's perception of a company, its products and its services. Firms large and small want to be thought leaders. Thought leadership derives from strategic … [Read more...] about Thought Leadership’s Golden Rules [Infographic]
Marketing
Developing a Winning Thought Leadership Strategy
What Is a Thought Leadership Strategy? How do you think about the future of your market? Does your organization include people who help shape your industry? What unique insights does your organization have about its market? What is your vision for the future of your customer? The answer to these questions should be coordinated by a comprehensive thought leadership … [Read more...] about Developing a Winning Thought Leadership Strategy
What Can Marketers Learn from the Comic-Con Exclusives Strategy?
Inside Comic-Con Exclusives What Can Marketers Learn from the Comic-Con Exclusives Strategy? A lot if you want to increase the worthiness of your product by making it look scarce. Exclusives are a big deal at Comic-Cons (I covered the exclusives process in GeekWire last year. See Exclusive! The inside story of Comic-Con’s most coveted collectibles). Today I received my … [Read more...] about What Can Marketers Learn from the Comic-Con Exclusives Strategy?
Deloitte and Duke University study misses key points about CMOs and technology mastery
CMOs and technology mastery CMOs and technology: CMOs need to master the technology that automates processes, provides analytical insights, and facilities collaboration among teams. I was reading the most recent CMO research data from The CMO Study published by Deloitte US and Duke University [the study can be found here]. The findings are very interesting, but they would … [Read more...] about Deloitte and Duke University study misses key points about CMOs and technology mastery
Lessons Learned from Massive Audio’s Geeky Fametek Spin-off
Introducing Fametek. For the last couple of years, people visiting Las Vegas for CES may have noticed a Dalek, Doctor Who’s most persistent enemy, roaming in front of a booth at the edge of the iLounge. Those who wandered the show were sure to see it. The cyborg crafted mostly of speakers was a selfie-worthy prop destined to be part of any visual survey of the show. What … [Read more...] about Lessons Learned from Massive Audio’s Geeky Fametek Spin-off
