I spent most of my first day at the 2015 Consumer Electronics Show (CES) listening to press conferences, mostly from big companies. Some, like Dish, made a big splash with an LED drum parade followed by multiple marching kangaroos. The Dish CEO, Joseph P. Clayton, marched on stage with a drum and was pretty entertaining. And then the presentations started. Dish, though, kept a … [Read more...] about Ten Investor Presentation Tips (after sitting through CES Press Day – 2015)
Marketing
Happy New Year: Strategic Thinking in Review
Happy New Year from Serious Insights! Strategic Thinking in Review Here are the top 10 2014 insights from SeriousInsights.net: What is an Information Worker? Welcome to the Serendipity Economy Scenario Planning: Getting to the Matrix How to write a good scenario planning focal question? Five Flappy Bird Addictions That Will Make You a Better Manager Why … [Read more...] about Happy New Year: Strategic Thinking in Review
Angry Birds Layoffs: Poor strategic aim causes pigs to proliferate as Rovio’s growth slows
Angry Birds Layoffs Rovio announced layoffs today as reported in Wired Rovio Layoffs Prove Mobile Gaming Is an Industry of One-Hit Wonders (October 2, 2014,) and elsewhere. I don’t believe, however, that Rovio’s issues stem from the inherent nature of mobile gaming. If we look at their iconic games, we find “innovations” that distract from gameplay and push advertising … [Read more...] about Angry Birds Layoffs: Poor strategic aim causes pigs to proliferate as Rovio’s growth slows
3 Marketing Tech Mistakes All Small Businesses Should Avoid
3 Marketing Technology Mistakes Marketing technology mistakes are all too common in small businesses. I just called a landscaping company for a quote. They may be a fine company, I don't know, but they exhibited all three mistakes that small businesses make when it comes to technology, which makes me worry about their attention to detail. Fortunately, these mistakes … [Read more...] about 3 Marketing Tech Mistakes All Small Businesses Should Avoid
What Marketers Need to Learn from Kim Kardashian West
Photo by Andrea Piacquadio on Pexels.com Kim Kardashian has faced some rocky PR with a quickly failed marriage, a self-serving app, and a very public pregnancy shared with rapper, baby-daddy, and now new husband, Kanye West. Regardless of what she is facing, Kim remains a good case study in marketing. With the announcement of her yet-to-be-published Rizzoli book of … [Read more...] about What Marketers Need to Learn from Kim Kardashian West