3 Marketing Technology Mistakes Marketing technology mistakes are all too common in small businesses. I just called a landscaping company for a quote. They may be a fine company, I don't know, but they exhibited all three mistakes that small businesses make when it comes to technology, which makes me worry about their attention to detail. Fortunately, these mistakes … [Read more...] about 3 Marketing Tech Mistakes All Small Businesses Should Avoid
Marketing
What Marketers Need to Learn from Kim Kardashian West
Photo by Andrea Piacquadio on Pexels.com Kim Kardashian has faced some rocky PR with a quickly failed marriage, a self-serving app, and a very public pregnancy shared with rapper, baby-daddy, and now new husband, Kanye West. Regardless of what she is facing, Kim remains a good case study in marketing. With the announcement of her yet-to-be-published Rizzoli book of … [Read more...] about What Marketers Need to Learn from Kim Kardashian West
Celebrity Insights: Tyler Oakley’s Take on Personal Branding for the Rest Of Us
If you are young and spend your time on YouTube, or if you track the world of pop culture through Twitter, you probably know Tyler Oakley. If your YouTube experience is limited to talking dog videos, expand your horizons, and go find Tyler Oakley. Tyler has something to teach you about personal branding, and more importantly, about community engagement, dialog and passion, … [Read more...] about Celebrity Insights: Tyler Oakley’s Take on Personal Branding for the Rest Of Us
Why Everyone Should Have an E-mail Signature
E-mail signatures are the calling cards of the 21st Century. Although social media channels provide bios, sometimes links to websites, e-mail remains the primary means of business communication. Some systems are now capable of converting signatures into contacts, which is great, except when an e-mail you receive doesn’t include a signature. For solid business relationships, … [Read more...] about Why Everyone Should Have an E-mail Signature
Seven Things All Marketers Should Learn from Michael Bay’s CES Teleprompter Miscue
If you missed the story, and few in the tech industry did, Michael Bay experienced a technology and preparation glitch at Samsung’s CES 4K curved television announcement. It needn’t have gone the way it did. Here are seven simple rules that can help marketers avoid live celebrity spokesperson meltdowns. Those celebrity spokespeople would do well to read these themselves to … [Read more...] about Seven Things All Marketers Should Learn from Michael Bay’s CES Teleprompter Miscue
