I’m not ashamed of telling people I like to play Rovio’s Angry Birds. I liked the game better before Rovio decided it was OK to advertise to me even in games that I paid for. Sure, they are advertising in-app purchases, plush toys and their own games, but they are still advertising and it still interrupts game play. I click “close the ads” as quickly as possible so I can get … [Read more...] about Why Advertising Is Making The Internet and Mobility Less Fun and Eventually, Perhaps, Less Profitable
Marketing
Marketing in an Age of Uncertainty
This is the first in a series of whitepapers that will explore how to think like a scenario planning within the context of a particular market or role. This first paper explores marketing and provides the following recommendations: Lead Information Technology Master Data and Analysis Own Brand Management Foster Holistic Marketing Be the Voice of the Customer in … [Read more...] about Marketing in an Age of Uncertainty
It’s time to put the “C” into CES
CES may put in many strictures to keep those not anointed of the consumer electronic business at arm’s length, but more than any other show, CES is a populist event—and it should embrace those its serves most directly. CES’s sprawling, slightly organized event would do well to spend time introspectively examining its near-Hydra-headed attributes. In my recent trip to the … [Read more...] about It’s time to put the “C” into CES
A New Model for Categorizing Collaboration Technology
The traditional categorization of collaboration software no longer reflects the way people actually work. As we text over phones in the same room, or chat via instant messaging in the same meeting, the very idea of same time, same place or different time, different place seems archaic. Those categories reflect a good intellectual view of a technology in its infancy; they … [Read more...] about A New Model for Categorizing Collaboration Technology
Why I Hate Web-based Slideshows
Why I Hate Web-based Slideshows. Web marketers, those associated with products and those responsible for bringing readers to journalistic websites, create slide shows for one primary reason: to get their statistics up for time spent on the website. Sure, some people may like to browse through a slide show, we have good, emotional human experiences related to slideshows. … [Read more...] about Why I Hate Web-based Slideshows
