In our new report, The Collaboration Market 2020: Innovation and Momentum During Lockdown, Serious Insights pointed to the rapid developments in the collaboration market since the beginning of the pandemic and its work from home (WFH) fallout. This note looks at Google’s recent announcement of Google Workspace which further strengthens the argument that collaborative work … [Read more...] about Google Workspace: Looking Beyond the Rebranding
Market Analysis
Market Analysis: Why Mind Mapping is a 21st Century Necessity
Why everyone needs to mind map The future is non-linear. No, the arrow of time does not shift back-and-forth against itself. But stories that start seemingly in one place, may begin in an unexpected quadrant and end nowhere near an anticipated destination. Some just call that good storytelling, but when the stories involve real-world facts, only something like mind mapping … [Read more...] about Market Analysis: Why Mind Mapping is a 21st Century Necessity
Market Analysis: Solid Footing Continues to Elude 2019 XR Market
2019 XR Market: Overview Analysis Serious Insights stopped covering VR and AR aggressively a couple of years ago. It's time to explore the 2019 XR market. As the nascent market continues to churn, several developments have occurred recently that reinforce some of our earlier analysis. Fortune magazine’s July 2019 issue was awash in vibrant VR 2.0 typography. The version … [Read more...] about Market Analysis: Solid Footing Continues to Elude 2019 XR Market
Download New Report: Why Collaboration is Broken
Join knowledge workers all over the world in learning how to make collaboration better. Over the last year, Serious Insights Principal Analyst Daniel W. Rasmus has worked with vendors and consumers of technology to understand why collaboration technology doesn’t provide the business value it should. This research resulted in a new report: Why Collaboration is Broken, an … [Read more...] about Download New Report: Why Collaboration is Broken
Why Big Data is Ringing You Up at Dinner
Big data wants to know how you will vote in November (it also wanted to know how voters would lean in the Scottish national vote and other exercises in democracy around the world). Well, not big data exactly but other bigs: big business, big campaigns. But there is no data about the future. Events about the future, however, are known. And because there is no data about the … [Read more...] about Why Big Data is Ringing You Up at Dinner
