A Commentary on Forbes and Scenario Planning Here is another article, this time from Forbes (Can LEGO Snap Together A Future In Asia?), that cast doubt on the effectiveness of scenario planning in make strategic and tactical decisions. Scenario planning is just a tool, but it can provide great insight. As both a scenario planner and an analyst of knowledge … [Read more...] about LEGOs, Scenario Planning & Asia
Scenario Planning
Dutch New Worlds, Scenarios in Physical Planning and Design in the Netherlands 1970-2000
Recommended book: Dutch New Worlds, Scenarios in Physical Planning and Design in the Netherlands 1970-2000 In Brad Barnett's review of Dutch New Worlds, Scenarios in Physical Planning and Design in the Netherlands 1970-2000 he suggests that scenario planners are more concerned about models than application. I disagree. My personal experience has always focused on … [Read more...] about Dutch New Worlds, Scenarios in Physical Planning and Design in the Netherlands 1970-2000
Desperately Seeking A New Natural Satellite or Renew the Space Race and Find Our Adventurer’s Soul
Concept of Spacecraft with Asteroid Capture Mechanism Deployed-By leveraging capabilities across all of NASA, the agency is developing a first-ever mission to identify, rendezvous with, capture and redirect a small asteroid into a stable orbit in the lunar vicinity, and then send humans to visit it using the Space Launch System rocket and Orion spacecraft. This mission … [Read more...] about Desperately Seeking A New Natural Satellite or Renew the Space Race and Find Our Adventurer’s Soul
Why Near Term Business “Trend” Forecasts Shouldn’t Be Trusted
I received a trend notification today of “5 things that will change in the workforce in 2013.” (I will leave the name of the publication out.) One of those items was:  the end of annual reviews. If this was a decade long forecast, the end of annual reviews would represent a good, controversial, thought-provoking item to include in the list. But as for 2013 being the year, … [Read more...] about Why Near Term Business “Trend” Forecasts Shouldn’t Be Trusted
Marketing in an Age of Uncertainty
This is the first in a series of whitepapers that will explore how to think like a scenario planning within the context of a particular market or role. This first paper explores marketing and provides the following recommendations: Lead Information Technology Master Data and Analysis Own Brand Management Foster Holistic Marketing Be the Voice of the Customer in … [Read more...] about Marketing in an Age of Uncertainty
