Future of Work Forecasts 2024: Driving Forces Shaping the Future of Work in the Next 12 Months Cover Photo by Cottonbro Studio on Pexels.com AI confusion. AI will be everywhere, but it won’t all be the same. As most enterprise software gains some level of AI functionality in 2024, organizations will realize that AIs from different vendors may represent different … [Read more...] about Future of Work Forecasts 2024: Driving Forces Shaping the Future of Work in the Next 12 Months
Scenario Planning
3 Reasons CIOs Need Scenario Planning
3 Reasons CIOs Need Scenario Planning As the future seemingly becomes ever more uncertain, functions within organizations, not just the organizations themselves, need tools like scenario planning to help them think about a wide range of issues. Scenario planning is the art and practice of imagining multiple futures to create a strategic context for planning and decision … [Read more...] about 3 Reasons CIOs Need Scenario Planning
Arguing for VUCA as the Standard Shorthand for Characterizing the Future
VUCA is an acronym for Volatility, Uncertainty, Complexity, and Ambiguity. It's a phrase intended to place a conceptual wrapper around all the things facing us. It does an adequate job of serving that purpose. There are, however, moves to improve this forward-looking term. I think those efforts insert unnecessary complexity to futures thinking that should be better spent … [Read more...] about Arguing for VUCA as the Standard Shorthand for Characterizing the Future
What IT Can Learn About the Future of Generative AI from Future of Marketing Scenarios: Challenges and Opportunities
The future of generative aI: early challenges for IT, and opportunities I recently attended the annual scenario planning session for friend and colleague Rob Salkowitz’s 'Future of Marketing' class in the Communications Leadership program at the University of Washington. We introduced his students to scenario planning and asked them to think about how the … [Read more...] about What IT Can Learn About the Future of Generative AI from Future of Marketing Scenarios: Challenges and Opportunities
4 Future of Marketing Scenarios from the University of Washington ‘Future of Marketing’ class. Overlord or Partner? Learn How AI Wins and What Clips its Wings.
Future of Marketing Scenarios An overview of Scenario Planning Scenario planning employs an outside-in view of the future. It purposefully creates context by specifying futures that embody the key topic without being beholden to it. The process encourages people to identify uncertainties that will be critical to the future of a topic, not within the domain, but across the … [Read more...] about 4 Future of Marketing Scenarios from the University of Washington ‘Future of Marketing’ class. Overlord or Partner? Learn How AI Wins and What Clips its Wings.
