Future of Marketing Scenarios An overview of Scenario Planning Scenario planning employs an outside-in view of the future. It purposefully creates context by specifying futures that embody the key topic without being beholden to it. The process encourages people to identify uncertainties that will be critical to the future of a topic, not within the domain, but across the … [Read more...] about 4 Future of Marketing Scenarios from the University of Washington ‘Future of Marketing’ class. Overlord or Partner? Learn How AI Wins and What Clips its Wings.
Scenario Planning
Big Tech Layoffs: Why Big Tech Needs to Adopt Scenario Planning for Strategy, Not Just Thought Leadership
Big tech layoffs: Why big tech needs to adopt scenario planning for strategy, not just thought leadership Alphabet announced the elimination of 12,000 positions this morning. Microsoft 10,000 a few days ago. Salesforce more than 7,000. Meta is already down 11,000. An Amazon memo suggests the elimination of 18,000 roles. Every morning seems to bring another big tech … [Read more...] about Big Tech Layoffs: Why Big Tech Needs to Adopt Scenario Planning for Strategy, Not Just Thought Leadership
Hands-On with Canon at CES 2023: Free Viewpoint, kokomo, AMLOS and mReel
Hands-On with Canon at CES 2023 No other company talked about the future of work more than Canon at CES 2023. I covered their press conference here.  On Saturday I spent time visiting and experiencing each of the technologies. Here are my thoughts. Hands-On with Canon at CES 2023: Free Viewpoint I started with a clip from A Knock at the Cabin, directed by M. Night … [Read more...] about Hands-On with Canon at CES 2023: Free Viewpoint, kokomo, AMLOS and mReel
The Role of Uncertainties in Scenario Planning
The Role of Uncertainties in Scenario Planning: A Philosophy If we knew how the future would turn out, we would not need to study or explore scenarios. But nearly every headline suggests uncertainty about the future, and many of them state it outright. Creating myths about the past and the future Scenario planning arose as a very human response to uncertainty. As … [Read more...] about The Role of Uncertainties in Scenario Planning
CIOs: Don’t Bet On the Future of Augmented Reality Just Yet
CIOs: Don't Bet On the Future of Augmented Reality Just Yet A recent report from Camera IQ, The Gateway to the Metaverse: AR Marketing & Consumer Behavior in 2022, reported that 76% of consumers had used augmented reality. A slightly higher 78% said they were likely to share a brand's AR (AR) experience with their community. Reports like this should be considered … [Read more...] about CIOs: Don’t Bet On the Future of Augmented Reality Just Yet
