Big data wants to know how you will vote in November (it also wanted to know how voters would lean in the Scottish national vote and other exercises in democracy around the world). Well, not big data exactly but other bigs: big business, big campaigns. But there is no data about the future. Events about the future, however, are known. And because there is no data about the … [Read more...] about Why Big Data is Ringing You Up at Dinner
Strategy
How to Think About Voting For Uncertainties in a Scenario Planning Project
Voting for uncertainties in a scenario planning project is counterintuitive and sometimes overwhelming. The list of items arrives for consideration from interviews and research in which the people voting didn’t likely participate. That means that people voting need to familiarize themselves with the items on the list. Outside-In Thinking More importantly, there is a key … [Read more...] about How to Think About Voting For Uncertainties in a Scenario Planning Project
3 Marketing Tech Mistakes All Small Businesses Should Avoid
3 Marketing Technology Mistakes Marketing technology mistakes are all too common in small businesses. I just called a landscaping company for a quote. They may be a fine company, I don't know, but they exhibited all three mistakes that small businesses make when it comes to technology, which makes me worry about their attention to detail. Fortunately, these mistakes … [Read more...] about 3 Marketing Tech Mistakes All Small Businesses Should Avoid
Let Taylor Swift Help You Breakup with Your Strategic Plan
Screen capture from the original Fast Company Post was modified. [Original Taylor Swift image in screen capture: Flickr user Jana Zills] Strategy is messy, chaotic, and transformative, just like a youthful romance. You know you need to break up with your strategic plan. So who better than the Bard of Breakups herself to offer searing guidance on how to break … [Read more...] about Let Taylor Swift Help You Breakup with Your Strategic Plan
Collaboration Tip: Delete E-mail During Vacation
Should I Delete E-mail During Vacation? A post on the BBC new magazine asks the question: "Should holiday email be deleted?" First, let me say to American readers that in this case "holiday" means "vacation." What they mean to ask is: "Should I have incoming E-mail deleted while on vacation?" My answer, yes, but with a caveat. If you don't stress over what you miss when you … [Read more...] about Collaboration Tip: Delete E-mail During Vacation
