E-mail signatures are the calling cards of the 21st Century. Although social media channels provide bios, sometimes links to websites, e-mail remains the primary means of business communication. Some systems are now capable of converting signatures into contacts, which is great, except when an e-mail you receive doesn’t include a signature. For solid business relationships, … [Read more...] about Why Everyone Should Have an E-mail Signature
Strategy
Seven Things All Marketers Should Learn from Michael Bay’s CES Teleprompter Miscue
If you missed the story, and few in the tech industry did, Michael Bay experienced a technology and preparation glitch at Samsung’s CES 4K curved television announcement. It needn’t have gone the way it did. Here are seven simple rules that can help marketers avoid live celebrity spokesperson meltdowns. Those celebrity spokespeople would do well to read these themselves to … [Read more...] about Seven Things All Marketers Should Learn from Michael Bay’s CES Teleprompter Miscue
The Tens—Designing the IT CRM Role
Unlike sales-oriented CRM, Customer Relationship Management within IT focuses on relationships that help empower the business with technology, and if necessary, keep IT out of the way until the time is right Be a member of the customer’s team IT Customer Relationship Managers need to balance between what IT management thinks it needs to deliver, and how the customer … [Read more...] about The Tens—Designing the IT CRM Role
Why Advertising Is Making The Internet and Mobility Less Fun and Eventually, Perhaps, Less Profitable
I’m not ashamed of telling people I like to play Rovio’s Angry Birds. I liked the game better before Rovio decided it was OK to advertise to me even in games that I paid for. Sure, they are advertising in-app purchases, plush toys and their own games, but they are still advertising and it still interrupts game play. I click “close the ads” as quickly as possible so I can get … [Read more...] about Why Advertising Is Making The Internet and Mobility Less Fun and Eventually, Perhaps, Less Profitable
The Tens—IT Change Management
IT often drives change within organizations. This list of tens focuses on how IT can successfully implement new customer-facing systems and infrastructure. Executive engagement. Buy-in doesn’t cut it. If executives and organizational leaders don’t actively engage, drive, and lead the new applications or infrastructure, change won’t happen. Executives need to understand that … [Read more...] about The Tens—IT Change Management
