5 Ways Companies Get Return-to-Workplace Policies Wrong Even Zoom is asking its employees to return to the office twice a week for those living near an office (see, Even Zoom is making its staff return to the office on CNN). Just asking people to return to work doesn't make sense. The employees know it isn't about being productive because we are still productive, perhaps … [Read more...] about 5 Ways Companies Get Return-to-Workplace Policies Wrong
Strategy
3 Reasons CIOs Need Scenario Planning
3 Reasons CIOs Need Scenario Planning As the future seemingly becomes ever more uncertain, functions within organizations, not just the organizations themselves, need tools like scenario planning to help them think about a wide range of issues. Scenario planning is the art and practice of imagining multiple futures to create a strategic context for planning and decision … [Read more...] about 3 Reasons CIOs Need Scenario Planning
Arguing for VUCA as the Standard Shorthand for Characterizing the Future
VUCA is an acronym for Volatility, Uncertainty, Complexity, and Ambiguity. It's a phrase intended to place a conceptual wrapper around all the things facing us. It does an adequate job of serving that purpose. There are, however, moves to improve this forward-looking term. I think those efforts insert unnecessary complexity to futures thinking that should be better spent … [Read more...] about Arguing for VUCA as the Standard Shorthand for Characterizing the Future
Timely 10s: Ten Things Businesses Need to Get Right About IT
Ten Things Businesses Need to Get Right About IT In 2023, creating a list of the Ten Things Businesses Need to Get Right About IT may seem dated to some. But for many organizations, IT still plays a supporting role, much more than it should. All organizations need to recognize these ten realities or suffer the consequences of being unattractive to talent, maintaining … [Read more...] about Timely 10s: Ten Things Businesses Need to Get Right About IT
What IT Can Learn About the Future of Generative AI from Future of Marketing Scenarios: Challenges and Opportunities
The future of generative aI: early challenges for IT, and opportunities I recently attended the annual scenario planning session for friend and colleague Rob Salkowitz’s 'Future of Marketing' class in the Communications Leadership program at the University of Washington. We introduced his students to scenario planning and asked them to think about how the … [Read more...] about What IT Can Learn About the Future of Generative AI from Future of Marketing Scenarios: Challenges and Opportunities
