Future of Marketing Scenarios An overview of Scenario Planning Scenario planning employs an outside-in view of the future. It purposefully creates context by specifying futures that embody the key topic without being beholden to it. The process encourages people to identify uncertainties that will be critical to the future of a topic, not within the domain, but across the … [Read more...] about 4 Future of Marketing Scenarios from the University of Washington ‘Future of Marketing’ class. Overlord or Partner? Learn How AI Wins and What Clips its Wings.
Strategy
AI and Context: Why Training AI with So Much Knowledge Leaves it Unable to Understand Context
Machine learning training sets focus on precise aspects of a domain. A machine learning algorithm trained on the identification of cancer cells does that job with accuracy and precision. The algorithm has seen so many cases that its ability to identify the next case proves uncanny to those unfamiliar with the underlying technology. Those who do understand the model are not … [Read more...] about AI and Context: Why Training AI with So Much Knowledge Leaves it Unable to Understand Context
Big Tech Layoffs: Why Big Tech Needs to Adopt Scenario Planning for Strategy, Not Just Thought Leadership
Big tech layoffs: Why big tech needs to adopt scenario planning for strategy, not just thought leadership Alphabet announced the elimination of 12,000 positions this morning. Microsoft 10,000 a few days ago. Salesforce more than 7,000. Meta is already down 11,000. An Amazon memo suggests the elimination of 18,000 roles. Every morning seems to bring another big tech … [Read more...] about Big Tech Layoffs: Why Big Tech Needs to Adopt Scenario Planning for Strategy, Not Just Thought Leadership
CIO Priorities 2023: What CIOs need to Worry About in Early 2023
CIO Priorities 2023: What CIOs need to Worry About in Early 2023 Recession flags are waving heading into 2023. And technology continues to wriggle and shift regardless of economic slowdown or hope for stability. The following list outlines the key CIO Priorities for 2023. Any organization looking beyond six months without using scenarios to guide their visioning risks … [Read more...] about CIO Priorities 2023: What CIOs need to Worry About in Early 2023
Scenario Planning: Those Touting Immersive Worlds are Not Telling Good Enough Stories About the Future
Telling Good Stories About the Future of Immersive Worlds Futures A big challenge with emerging technology derives from the inability of its inventors to tell its stories. They can tell you all about features and functions, perhaps a use case. They have a hard time helping you imagine the future world in which the technology they tout so highly fades into the fabric of life … [Read more...] about Scenario Planning: Those Touting Immersive Worlds are Not Telling Good Enough Stories About the Future
