Social Mood and Strategy A recent opinion article in New Scientist got me thinking about the influences of strategy. In the article, How Social Mood Moves the World, John Casti explores how many things, including the behavior of the stock market, elections, and buying behavior, reflect the mood of the consumer. This is yet another factor that must be factored into strategic … [Read more...] about Social Mood and Strategy
Strategic Planning
Top Ten Reasons to Use Scenario Planning
Top Ten Reasons to Use Scenario Planning For more "tens" like the "Top Ten Reasons to Use Scenario Planning" from Serious Insights, click here. … [Read more...] about Top Ten Reasons to Use Scenario Planning
Scenario Planning Focal Questions: The Focus of the Focal Question
Scenario Planning Focal Questions: The Focus of the Focal Question Defining the scenario planning focal question is a crucial part of the scenario planning process. They act as a conceptual boundary. I see focal questions as a key determinant of strategic intent. If an organization isn’t willing to ask a concise question about the future, then they are just as unlikely to … [Read more...] about Scenario Planning Focal Questions: The Focus of the Focal Question
12 Characteristics of Strategy: What Strategy Is and Isn’t
12 Characteristics of Strategy: What Strategy Is and Isn’t In the early days of my courses on strategy, the curriculum focuses on strategic planning basics. I have developed 12 characteristics of a strategic plan because strategy is a framework for answers, not an answer. It is a definition of approach. The move from strategy to action planning requires translation into … [Read more...] about 12 Characteristics of Strategy: What Strategy Is and Isn’t
Checklist: 6 Essential Internal Strategic Plan Marketing Tasks to Get Right
The need for strategic plan marketing If a strategic plan is to be inclusive in its development, then the idea of a strategic plan and the particular instance within any given organization needs to include a marketing program and a communication plan. Keep your organization on track by communicating how you think about the future, and the future you think about. 6 … [Read more...] about Checklist: 6 Essential Internal Strategic Plan Marketing Tasks to Get Right