How to Define Goals and Objectives It is always interesting when I enter a conversation about strategy because, before long, the conversation turns to terminology. People spend hours discussing: What is a mission? What is a vision? What is a goal? What is an objective? That is forgivable because most people don’t live this terminology. So I bring my definitions, and once I … [Read more...] about How to Define Goals and Objectives
Strategic Planning
Strategic Planning: The Environmental Scan
It is important that strategic planning not be linear. Strategic planning has moments of parallelism, most notably at the beginning and the end (there is really no end, but we’ll get to that later) of the project. So as you have your team ruminating on the mission statement and agreeing on the process, you can engage a wide range of people on the environmental scan. If you do … [Read more...] about Strategic Planning: The Environmental Scan