Marketing in an Age of Uncertainty

This is the first in a series of whitepapers that will explore how to think like a scenario planning within the context of a particular market or role. This first paper explores marketing and provides the following recommendations:

• Lead Information Technology
• Master Data and Analysis
• Own Brand Management
• Foster Holistic Marketing
• Be the Voice of the Customer in Enterprise Social Networking
• Learn from External Social Media
• Rediscover Art, Design and Writing
• Nurture Curiosity, Creativity and Science
• Run Marketing as a Revenue Generation Operation

Download the entire paper in PDF form, click here: Marketing in the Age of Uncertainty