A Facebook social media study belies the idea that social networks grow through what has been known as "viral" connections. What appears to be happening is that different groups like to be exposed through a network node, as in, you. If a number of like-minded people like the same thing, it isn't nearly as powerful as a number of different people liking the same thing. That, … [Read more...] about Facebook Social Media Study Reinforces Ideas of Serendipity in Social Networks