Kodak

This post originally appeared as Retro Thinking During A Difficult Kodak Moment at Fast Company 01-13-2012 in an earlier, and less edited form. As Kodak readies for bankruptcy protection, refocusing its strategy on film would be a way to both regroup, and maintain its brand integrity. Way back in 2005, Bloomberg Businessweek ran a piece called "A Tense Kodak Moment." … [Read more...] about Rethinking Strategy at Kodak