Note: UltraViolet was shut down on July 31, 2019. The Serendipity Economy is a superset of other economic models. Warner Bros recently discovered The Serendipity Economy's effects as they rolled out their Digital Entertainment Content Ecosystem consortium developed UltraViolet "digital copy" product for entertainment titles. As documented in this Associated Press story … [Read more...] about Hollywood and the Serendipity Economy-The Unexpected Chilly Reception to Warner Bros UltraViolet